I’ve been dabbling with group boards over the past few months and have seen a dramatic increase in followers since I strategically introduced them to my Pinterest marketing. Or maybe you have but you don’t know how to use them or don’t think they apply to you.
You may have never have heard of group boards. Now, if you’re new to Pinterest, you may only know of regular boards that only you can pin to. How can you maximize your time on Pinterest?īut how can you maximize your Pinterest activities without spending a ton of time on it? Well, along with scheduling your pins, one of the most effective but underutilized strategies to get more exposure from Pinterest is by using group boards. These events indicate that Pinterest is quickly evolving from being last year’s hot new upstart to a legitimate social network that should be part of your marketing mix. It suggested that Pinterest has grown so quickly, it’s now on course to catch Twitter in the battle for second place behind Facebook in the US social networking market. Most intriguing of all though was a study published last week by research center Pew. Then earlier this month, Pinterest quietly raised a cool $200 million at an astonishing $2.5 billion valuation – not bad for a company that has yet to make a profit!
In November last year, Pinterest started courting the business community with the creation of its business-specific accounts and a dedicated business support page. In case you hadn’t noticed, Pinterest has been in the news a lot recently.
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